{"id":79,"date":"2012-04-19T18:42:39","date_gmt":"2012-04-19T18:42:39","guid":{"rendered":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/?p=79"},"modified":"2022-01-25T08:38:53","modified_gmt":"2022-01-25T08:38:53","slug":"firestone-run-flat-range-aimed-at-value-oriented-drivers","status":"publish","type":"post","link":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/2012\/04\/firestone-run-flat-range-aimed-at-value-oriented-drivers\/","title":{"rendered":"Firestone run-flat range aimed at \u2018value-oriented\u2019 drivers"},"content":{"rendered":"<p>\t\t\t\t&nbsp;<\/p>\n<p>Vehicles fitted with run-flat tyres as original equipment, such as the various members of the BMW range, are now entering the used car market in increasing numbers and being purchased by drivers with more limited budgets than the first owners. To cater for these motorists\u2019 tyre needs, Bridgestone has launched its first Firestone-branded run-flat for the European market. Called the Firehawk SZ90\u00b5 RFT (Run-Flat Technology), the replacement market tyre is available in six sizes for 16- to 18-inch, 40 to 55 series, and features a reinforced sidewall rubber construction for continued safe driving if the tyre deflates or suffers a total loss of pressure.<\/p>\n<p>&nbsp;<\/p>\n<p>The Firehawk SZ90\u00b5 RFT will, says Bridgestone Europe, appeal to value-oriented drivers whose cars were originally fitted with run-flats when new. \u201cThe new Firehawk SZ90\u00b5 RFT will enable the company to increase its market share in a maturing RFT segment\u201d stated Tomio Fukuzumi, director Consumer Products, Bridgestone Europe.<\/p>\n<p><a href=\"https:\/\/prestigewheelcentre.co.uk\/blog\/wp-content\/uploads\/2012\/04\/thumbnail_article_medium_newspic__firestone_rft_588722107.jpg\"><strong><br \/>\n<\/strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-80\" title=\"thumbnail_article_medium_newspic__firestone_rft_588722107\" src=\"https:\/\/prestigewheelcentre.co.uk\/blog\/wp-content\/uploads\/2012\/04\/thumbnail_article_medium_newspic__firestone_rft_588722107.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Vehicles fitted with run-flat tyres as original equipment, such as the various members of the BMW range, are now<\/p>\n","protected":false},"author":2,"featured_media":80,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[56,57,58,59,60],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","tag-firehawk","tag-firehawk-rft","tag-firehawk-sz90","tag-firestone","tag-firestone-runflat"],"_links":{"self":[{"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":1,"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":9870,"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions\/9870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/media\/80"}],"wp:attachment":[{"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prestigewheelcentre.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}